Ways to Maximize Event Promotion for Your Next Trade Show

You’ve developed your event pitch and news release.

Here are other ways to spread the word:

• Develop a relationship with the event media relations team. They can help identify promotional opportunities like award programs and speaking opportunities.
• Show organizers may also know of sponsorship packages which can include your logo on signage or inserts in attendee gift bags.
• As an exhibitor, you may have options to email attendees, be included in a newsletter, or have banner ads displayed on the show’s website.
• Holding a press conference during the show? Work with show organizers to book your time slot and promote.

Also keep an eye out for:

• Event daily publications highlighting exhibitor news.
• An online exhibitor portal to upload you press releases, product literature, and more.
• A printed show program – make sure your details are included!
• Opportunities to host an invitation-only press reception or special event.